We are a digital media company which mainly focuses on business, entrepreneurship and start-ups in Africa. Our target market is currently looking for more targeted advertising because of the existing clutter online today and our target audience is currently looking for exposure, information, education, support and inspiration online but there is hardly any that is relatable. Beetroot Africa produces content that resonates with businesses and entrepreneurs while providing the advertiser with their target market making it easier to get leads.
Our vision is to create an affordable and accessible digital media news platform for businesses in Africa that bridges the gap between start-ups and mainstream media. Our mission is to build a media platform that supports, tracks and reports on business and entrepreneurship activities on the continent.